Sullivan Worldwide Marketing Group
Sullivan Worldwide Marketing Group is a leading provider of marketing partnerships, sponsorships, and strategic planning in the motorsports industry, known for negotiating marketing and intellectual property rights valued over $1.8 billion. With a proven track record of forming alliances with prestigious brands such as Coca-Cola, Red Bull, and Ford, the agency stands as the most successful motorsports sponsorship agency in U.S. history.
The agency has made significant contributions to the motorsports arena, including securing the title sponsorship for the NASCAR Sprint Cup Series, valued at over $750 million, and developing innovative marketing solutions for clients like DIRECTV. Under the leadership of its founder, the firm has consistently demonstrated expertise in both sponsorship and facility development, enhancing the landscape of American motorsports.
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