Spiro & Associates

HistoryThe professionals at Marketing Blues have worked with small & medium size businesses for over 15 years. We have designed and placed advertising messages in print and digital products that reach consumers just like yours. We have one mission and that mission is the cost effective growth of your business through complete management of your marketing message. We really love this stuff! See what we have to offer your business...SpecialtiesMarketing Consultant Internet Advertising Web Site Design Email Marketing Social Media Management Targeted Print Advertising

Boat Marketing Pros is a marine marketing agency. We help boat dealers, boat clubs, boat rental companies, and other marine businesses harness the power of the web to generate more sales.

Without increasing overall spending, our 3-Pronged, Full-Service, Integrated Marketing Management approach consistently delivers a 20% to 49% increase in response. CREATING SIGNIFICANT GROWTH IN MEASURABLE RESULTS. Getting a significant increase in marketing response rates and business results means you can't keep doing the same thing and expect different results. It requires putting fresh eyes on what you think, what you do, what you measure, and what you inspect. In other words, some fresh eyes. Delivering a significant increase in marketing performance without increasing overall spending requires a strategic approach. That means it requires fresh thinking. It requires understanding today's informed and empowered consumer or business buyer. That means identifying the key elements or factors (value proposition) that drive their decision-making and choice behavior. It requires data-driven insights that reveal how customers and prospective customers perceive your business or organization's 'value proposition'. It means measuring how customers perceive, compare, and rate competitors' value propositions. It needs to be from the customer's point of view. Driving a significant increase in marketing campaign results and business performance without increasing overall spending requires specific, measurable action plans. Turning the 'strategic insights into invoices' requires an interacting system of marketing, branding, advertising, digital communications, and website activities to plan, price, promote, distribute and profitably sell products and services to consumer or business buyers. It also requires a multi-channel, integrated effort to acquire more new customers, optimize revenue from current customers (up-sell/cross-sell), and retain the lion's share of spending from high-value/high-volume customers. Sustaining significant growth without spending increases requires a sharp focus on continuous improvement. That means a keen focus on marketing performance metrics. That requires a set of campaign marketing metrics tailored to each client's business. Our 3-Pronged, Full-Service, Integrated Marketing Management model reflects the best practices and learnings of the senior-level marketers who founded and still lead the agency today.