Specificity

Specificity, located in Tampa, FL, has revolutionized advertising technology by merging creative agency expertise with advanced data and Adtech capabilities. Their hybrid model prioritizes audience intent, allowing brands to effectively reach consumers through targeted connected TV and digital advertising.

By leveraging real-time intent data and AI-driven verification, Specificity ensures marketing spend reaches genuine audiences while significantly enhancing brand outreach. With a commitment to building first-party data assets and optimizing campaign performance, they aim to drive substantial growth and engagement for their clients.

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