Kristie L.
3/19/2023
Who doesn't like yummy treats? Drove over 30 miles to get Rita's and had to get the quart size to go. The young ladies at this location are so sweet and informative. They let me know and the free...
Rita's Italian Ice & Frozen Custard
Open
(11)
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2511 SR-60 E
Valrico, FL 33594
Rita's Italian Ice & Frozen Custard in Valrico, FL, offers a delightful variety of frozen treats, including their signature Italian ice and rich frozen custard. The establishment invites customers to explore seasonal options like Fall Concretes and Frozen Lemonade while engaging with the community through various rewards and loyalty programs.
With a focus on customer satisfaction, Rita's encourages fans to earn points toward free treats by using their mobile app, which simulates a traditional punch card experience. The brand also fosters community engagement via social media, sharing ways that customers enjoy their Rita's treats.
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Reviews
4.511 reviews
Jaden L.
4/17/2025
BEST italian ice and custard spot in the area. I love getting the cherry or orange gelati, it never gets old! It is a smaller location, with limited seating but they make up for it with friendly...
Shelley M.
7/26/2025
Great frozen custard place. They have a variety of options in addition to the custard including Italian ice. My favorite is the custard/Italian ice combo. Delicious!
Brittany M.
12/15/2022
Rita has recently opened near us which I was happy to see a drive thru and some outside seating up front. We got here around 8ish, it took us a minute to order but the girl who was helping us...
Molly K.
3/16/2025
Greatttt frozen custard!! The service was great and was helped right away. I can't wait to come in and try more flavors
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