Planet Ballroom
Planet Ballroom, founded by CEO Thomas Minieri, is a revolutionary dance hall franchise that emerged from a modest $30 startup to a flourishing empire with over 23 locations across six states, achieving more than $12 million in revenue within a decade. Through innovative business strategies and a captivating company culture, Planet Ballroom transformed the dance industry, creating a unique experience that turned students into loyal fans and professional instructors into brand ambassadors.
In addition to its success in dance, Planet Ballroom introduced groundbreaking training programs and a sales process that empowered creative individuals with minimal sales experience to thrive. After a decade of remarkable growth, the brand's legacy continues to inspire new entrepreneurs through Minieri's Lemonade Maker brand, providing actionable insights and strategic frameworks derived from the lessons learned during the Planet Ballroom journey.
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