Stephen G.
8/12/2025
While visiting Key West, I purchased an authentic Panama Hat from LaRubia, which was hand-weaved in Ecuador and I was very pleased with the craftsmanship and durability. Unfortunately, before I...
La Rubia Authentic Panama Hats
$$
Open
(28)
Photos
1121 Duval St
Key West, FL 33040
La Rubia Authentic Panama Hats is the Florida Keys’ exclusive Panama hat specialist, established in 2014. They meticulously curate their collection by hand-selecting Panama hats directly imported from Ecuador, offering a diverse range of weaves, colors, and shapes for both men and women, including the sought-after Montecristi Panamas. Learn more about the sustainability of these hats and the journey of bringing them to Key West.
Nestled on the iconic Duval Street in Old Town Key West, La Rubia is more than just a hat shop - it's an experience. Visitors can enjoy personalized hat fittings, delve into the history of the legendary Panama hat, and elevate their style with a piece that not only keeps them cool and protected from the sun but also adds a touch of sophistication to their wardrobe. Group fittings and corporate gifting events are also available.
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Reviews
4.028 reviews
Laura S.
4/2/2024
Excellent, quality hats. Lots of unique and modern options so that you can find your perfect match(es). We ended up with four beautiful hats of all colors. Go with the flow and be respectful of...
Sharon D.
5/6/2025
My family member is very happy with the authentic hat from this store. Stephanie was great - she helped us pick out a hat as a gift that fit perfectly, and is very stylish, for a family member who...
Jeremy B.
7/30/2024
I discovered this little place back in 2011, on my first trip to Key West. This is the only place to stope. The owner gives you the 'white glove' treatment herself. Men's and women's hat are...
Taylor H.
12/23/2023
Door has a sign saying "open" or "with a client", or something close! But even when we were being help tourists randomly walked in. She takes time to explain the history of panama hats and help...
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