Information Resources Inc
Circana, based in Frostproof, FL, is a leading provider of technology, AI, and data solutions tailored for fast-moving consumer packaged goods (CPG) companies, durable manufacturers, and retailers. With its proprietary Liquid Data technology, the company offers insights and analytics that empower clients to optimize business performance and enhance consumer understanding across various sectors.
Offering solutions that span market, consumer, and supply chain analytics, Circana helps clients accelerate demand and maximize ROI through advanced reporting and predictive insights. With over $1 billion invested in technology, the company leverages an extensive data set and decades of expertise to help brands navigate the complexities of a fast-paced market.
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