Gray's Tackle & Guide Service

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13019 Sorrento Rd
Pensacola, FL 32507
Gray's Tackle & Guide Service, established in 1988, is a full service retail bait and tackle store located in Perdido Key, Florida. Captain Bill Willis, a Pensacola native, and licensed and insured USCG Captain, who has fished the waters surrounding Perdido Key for over 35 years, purchased the store in July 2016. Although we have continued many of the traditions of Gray's Tackle, we are excited to offer an increased inventory of tackle, rods, reels, and apparel in the store. We stock a full line of Tackle, Rods, Reels, Combos, Bait (Frozen and Live), & Apparel to meet your fishing needs. We are proud to offer Shimano Rods and Reels, Penn Reels and Combos, Daiwa Reels and Combos, Huk Fishing Apparel, Costa Sunglasses and Apparel, Cajun Rods, Starr Rods, and a full assortment of lures and tackle to suit every fishing season. Do you have questions about tackle, knots, lures, bait, what's biting, or where to fish? Whether you are experienced or just learning to fish, our knowledgeable and friendly staff is here to assist you. Do you need information about a charter fishing trip? We've got you covered on that too. Stop by Gray's Tackle, located in the Winn Dixie Shopping Center, in Perdido Key, Florida and let us help get you fishing!

Reviews

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5.09 reviews
Shannon B.
5/20/2025

Our go to shop for all our fishing supplies and bait. Very very helpful and friendly!!! Definitely recommend!!

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Cheri Y.
5/15/2024

Hubby & I love seafood & we love to fish! Mostly, he likes to fish & moi likes to go crabbin. Anyhoo, these people know their stuff & have everything you need to catch your next super fresh...

Michael A.
3/5/2023

Very helpful staff did not try to upsell us. Very honest. Recommend for anyone in the area. Very knowledeable.

A B.
5/1/2021

Great place to pick up bait and tackle very good customer service always feel welcome soon as I walk in the door

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Grace T.
5/9/2013

Came to visit pensacola all the way from Hawaii and came across this really nice small fishing store. We fish all the time in Hawaii so we thought to do it out here. They have everything you need...

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