
The Florida Theatre in Jacksonville isn't just a venue--it's a cathedral of velvet, plaster, and memory. Built in 1927 during the golden age of movie palaces, this Mediterranean Revival...
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Leftover from a century ago when theatres were opulent palaces, the Florida Theatre is one of the few of its kind remaining in Florida and the only survivor of a row of theatres that once flourished on Forsyth Street. Big names have played here—from Sally Rand to Lynyrd Skynyrd. The theatre hosts comedy and music acts and a summer movie series. It is on the National Register of Historic Places.
Parking at the Florida Theatre
During the day, parking is limited to metered spots (quarters only) on the street or in nearby lots ($5-10). Street parking is free in the evening and on weekends and holidays.
Admission to the Florida Theatre
The theatre can only be toured during Art Walk, which is held the first Wednesday of every month. Get a wristband at the table located inside the main entrance on 128 E. Forsyth St. Tours are at 6:30 p.m. and 7:30 p.m. with a maximum of 30 people per tour. Outside of Art Walk, the only way to see the theatre is to attend an event.
Best time to visit the Florida Theatre
Definitely go in August when the theatre has their annual Elvis Anniversary Bash. Elvis played here in 1956 to much controversy, and the theatre holds the bash in commemoration.
Must see/do at the Florida Theatre
When on the tour, look for the pink rabbit on the wall upstairs. The theatre used to have a nursery, and the rabbit was discovered during renovation. When attending an event, lean back in your chair and admire the ornate chandelier and architecture that is original to the theatre.
Other places to visit near the Florida Theatre
The Ritz Theatre and Museum is a few blocks northeast in an area once known as the "Harlem of the South." The Jacksonville Landing, a source of restaurants and the Jacksonville Maritime Heritage Center, is across the street.
Insider tip for visitors to the Florida Theatre
Savor the full experience by coming early enough to enjoy dinner downtown, then head to the theatre before the crowds hit. Sign up for the theatre email list on the Florida Theatre web site (floridatheatre.com) to learn about special discounts, advance ticket sales, and notice of upcoming shows.
Author's bio: Freelance writer Barbara Merchant roams Jacksonville and St. Augustine with the experienced eye of a native and the open eagerness of a tourist.
The Florida Theatre in Jacksonville isn't just a venue--it's a cathedral of velvet, plaster, and memory. Built in 1927 during the golden age of movie palaces, this Mediterranean Revival...
Friends of mine gave us tickets to see a show at Jacksonville theater so we made w night of it. The theater is lovely, has a turn if the century kind of feel. Truly reminds me of Tampa...
What can you say. Venue is old but spectacular. Service is great. Acoustics are outstanding. They normally have great shows to entertain the masses. An iconic place in the jacksonville area
The Florida theatre is new and improved! That's right, they have cup holders in the seats now They always have a great selection at the concession stand and have friendly service from the door...
I just took my littles to The Florida Theater to see Fraggle Rock - back to the rock Live. What a great theater this is. It had a charm about it that's hard to beat. The theater is a beautiful old...
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