De Novo Salon

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3435 N 12th Ave
Pensacola, FL 32503

De Novo Salon is one of Pensacola's premier hair salons, renowned for its expert team trained in professional hair care and a variety of beauty services. Located in Northwest Florida, the salon emphasizes building relationships with clients, ensuring that every visit is a personalized experience focused on helping guests feel their absolute best.

Offering a wide range of services, De Novo Salon specializes in hair shaping, coloring, and styling, along with certified hair extensions and lash and brow services. The highly skilled stylists utilize the best professional tools and industry techniques to fulfill each client's beauty aspirations.

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4.017 reviews
Photo of Stephanie H.
Stephanie H.
10/6/2025

Hailey Fell is awesome! She is easy to talk to and delivers great results. The whole salon is a very relaxing vibe. Love going in there. Also they are cool with me bringing my baby in for...

Photo of Hailey B.
Hailey B.
7/7/2025

Karen always does a fantastic job on my curly hair. I work at De Novo Salon it's such a great environment we are like a big family.

Abby G.
7/26/2025

Hailey Fell is by far one of the most amazing people I've ever met. Every time I'm in her chair I feel like I'm just chatting with a friend. On top of that I have been over the moon in love with...

Photo of Ivania M.
Ivania M.
7/10/2024

Not necessarily a bad review. This was my fourth and probably my last time here at this salon. My stylist for my color session is someone I have been getting hair cuts with. She is great with...

Photo of Tiffany S.
Tiffany S.
5/16/2023

Hailey Fell is a hair magician. I am so grateful to have found her an De Novo. Every single time I see Hailey, I walk away even happier than before (how is that possible)! She is excellent...

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