Consumer Brand Relationship

The Consumer Brand Relationship Association (CBRA) is a global network that brings together practitioners and academics interested in studying the relationships consumers have with brands. Established in 2013, CBRA aims to promote this field, advance knowledge, facilitate information exchange, and encourage collaboration.

With a focus on research, support, and events, CBRA provides a platform for experts and professionals to share their expertise, participate in workshops and conferences, and access a wealth of resources. As the world's leading association in this field, CBRA is dedicated to fostering a deeper understanding of consumer-brand relationships.

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