Central Florida Auto Dealers Association

The Central Florida Hotel Lodging Association (CFHLA) is the largest regional hospitality association in the United States, representing nearly 80 of the more than 129,500 hotel rooms in the Central Florida region along with approximately 500 supplier organizations that support the hospitality and tourism industries. CFHLA is dedicated to promoting and enhancing the hospitality sector through advocacy, education, and community engagement.

With a diverse membership that includes lodging and allied partners, CFHLA organizes a variety of events, including the prestigious Golden Pineapple Awards and the Distinguished Leaders in Hospitality Awards, to recognize outstanding professionals in the industry. The association also focuses on workforce development, scholarship opportunities, and initiatives aimed at fostering a strong and vibrant hospitality community in Central Florida.

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