Barton, Laurence
Dr. Larry Barton, a pioneer in crisis management and threat assessment, has dedicated nearly 30 years to studying critical incidents and their responses. His expertise has guided some of the world's largest companies in navigating the complexities of crisis decision-making and ensuring business continuity.
Recognizing that no organization is immune to crisis, Dr. Barton emphasizes the importance of preparedness through concise crisis handbooks and business continuity plans. His work illustrates that the most effective crisis management is proactive, focusing on key decisions and rapid communication during the critical early hours of an incident.
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