Analytic Partners, LP

Meet the founding members of the Marketing to Moms Coalition, who came together for the greater good to share research, ideas and experiences. Like most moms, these marketing professionals realized that the sum is always greater than individual parts, and they united to form the coalition in 2006. Maria Bailey is an award-winning author, radio talk show host, nationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media is a full service marketing and media firm that specializes in marketing to mothers. The client lists includes Disney, Cartoon Network, Nestle, AOL, The Discovery Channel, Chuck E. Cheese, Disney Publishing-Family Fun Magazine, Oracle, Microsoft, Clarke American, Dolly, Inc, Tahitian Noni International, Stork Avenue, and Office Depot. She has been an invited presenter to Burger King, Coca Cola, Best Buy and many other major corporations. Her book, "Marketing to Moms: Getting Your Share of the Trillion Dollar Market" ( 2002, Prima ) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $1.7 trillion market. Maria's newest book, "Trillion Dollar Moms: Marketing to a New Generation of Mothers" ( Dearborn, 2005 ) focuses on the emergence of Gen X and Gen Y moms and how they compare with the aging Boomer Mom segment. Maria is also the host of Mom Talk Radio, the first nationally syndicated radio show for moms, Founder/CEO of BlueSuitMom.com, the award winning Website for executive working mothers and Publisher of Today's BlueSuitMom magazine, a national bi-monthly publication for working mothers. She is also the creator of Smart Mom Solutions, a product line that offers solutions to everyday challenges for busy moms. Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the author of Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers ( Crown Business, July 2009 ). A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications, and was nominated for the same honor by PRWEEK. Brennan served as an instructor at Northwestern University's Graduate Program in Marketing Communications in the Medill School, and has guest lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and at industry conferences nationwide. She is a founder of the Marketing to Moms Coalition, an active member of the Network of Executive Women and the National Speakers Association She has created strategic communications programs for clients including Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Previous to founding Female Factor, Brennan ran the consumer marketing practice of Edelman's Zeno Group, and founded that agency's Speaking Female division. A graduate of Texas A&M University, Brennan is based in Chicago. Michal Clements is the Managing Partner, INSIGHT TO ACTION with over 18 years experience in developing customer insight-driven action plans and strategies for leading clients. Michal has significant experience with consumer products and financial services as well as business-to-business clients. The tangible results of her work include: Business turnaround and expansion Selected supplier partner of the year in 1999 and 2001 by a major consumer products organization Michal has a strong background in consulting, both as a Partner at The Cambridge Group and as a Consultant in Booz Allen Hamilton's marketing practice. She also was a co-founder of Orrington Strategies. Prior to consulting, Michal was an Assistant Vice President of Marketing and Sales at National Securities and Research Corporation, a mutual funds company where she held a Series 7 and Series 63 Securities Licenses. Michal holds an MBA with a Finance concentrati

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