A Harpist Laura Lou Roth

The Florida Retail Federation (FRF) has been a pivotal organization for over 85 years, dedicated to advocating for and supporting the retail industry across the state of Florida. With a commitment to unity and influence, FRF shapes the future of retail through various councils and educational initiatives. The federation encompasses a diverse range of retail sectors, including corporate retailers, mainstreet retailers, and specialized councils for food, pharmacy, and beauty industries. By providing resources and advocacy, the Florida Retail Federation serves as the voice of Florida's retailers, promoting their interests and ensuring a thriving retail environment. Generated from the website

The Florida Retail Federation, based in Tallahassee, has proudly served as the voice of Florida's retail industry for over 85 years, advocating for the interests of retailers across the state. The organization unites corporate and mainstreet retailers, along with various industry councils, to influence policy and support its members through education and resources. Committed to shaping the future of retail in Florida, the Federation offers a range of initiatives including advocacy efforts, training courses, and disaster preparedness resources. With a focus on collective strength and representation, it plays a vital role in promoting a thriving retail environment statewide. Generated from the website