Wfdsa Operating Group
The World Federation of Direct Selling Associations (WFDSA), based in Washington, DC, serves as the leading international non-governmental organization representing the global direct selling industry. It operates as a federation of national Direct Selling Associations, advocating for both established global brands and smaller entrepreneurial companies in the direct selling space.
Direct selling is a unique retail channel that allows companies to market a diverse range of products and services directly to consumers, fostering entrepreneurial opportunities with minimal startup costs. This approach not only facilitates product access but also empowers individuals to build their own businesses independently.
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