International Advertising Bureau

Website
700 K St NW Ste 300
Washington, DC 20001
https://www.iab.com

The Interactive Advertising Bureau (IAB) is a leading trade organization for the digital advertising industry, dedicated to advancing the role of advertising in the digital economy. Through its various initiatives, including advocacy, public policy, and research, IAB aims to provide a comprehensive understanding of the media ecosystem and support the growth of digital advertising.

IAB offers a range of resources and programs, including training and certification, best practices guidelines, and industry events, to empower its members and enhance their capabilities. The organization also focuses on emerging technologies and trends, such as artificial intelligence and privacy-enhancing technologies, to ensure that the digital advertising landscape continues to evolve responsibly and effectively.

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