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Nielsen Sports, based in Dover, DE, is a global leader in sponsorship media valuation and data analytics, dedicated to maximizing the return on investment for rights holders and brands. With over 30 years of experience, the company utilizes a combination of expert human analysis, deep data resources, and advanced AI technology to assess the fair market value of sports sponsorships.
The firm excels in providing market-leading research and insights that empower brands, sponsors, agencies, leagues, teams, and broadcasters to make informed business decisions. By leveraging a vast network of analysts across Europe, Asia, and the Americas, Nielsen Sports connects clients with the audiences that matter most, regardless of sport or location.
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