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Ad Craft Sign Inc.
It seems that truck lettering has been around since the dawn of time. Even before Henry Ford started rolling trucks off the assembly line, businesses have been lettering their trucks. Back in the day most lettering was painted onto the vehicle. Eventually painting evolved into vinyl vehicle lettering, and today into digitally printed vinyl vehicle wraps. Today, trucks are either lettered or wrapped, but which is best for your business? Here are some thoughts to help guide you. Branding Consistency - Whether you are a one truck company or a 1000 vehicle fleet, the idea is to present a brand consistency between all of your marketing collateral. Truck lettering does allow to a certain extent the recreation of your business logo.
