East of Maui Surf Shop

East of Maui has changed a lot since I started going there in early 2000s. They used to have windsurfing gear and lessons and most of that is gone. Kite and SUP are in now. If you are trying to...

I was in town for one week and am in the process of learning to kiteboard. I spoke with Bob (the shop owner) and the instructor, Jaxson, about my skill level (beginner, got up on the board and...

I couldn't find a shortboard rental anywhere in town, and Bob bent over backwards to find one for me. He tracked down an employee who had one, and had his dad drive it to the shop. Talk about service!

Super friendly and helpful. We needed a side fins for a stand up paddle board and they were the only place in a 20 mile radius that had them.

Thought this was a cool shop. Small, but they had all the essentials and made good use of the space. Decent selection of surfboards. They have skateboards, including some sick landboards. Like to...