Nielsen Bases
Permanently closed
55 Greens Farms Rd Ste 2
Westport, CT 06880
Founded in 1977, BASES is one of the world s leading providers of pre-market consumer insights for marketers of consumer package goods. It serves pharmaceutical companies and restaurants. The company s services include positioning and concept screening and development. BASES clients include Alberto Culver, Andrew Jergens, Anheuser, Busch, Bayer, Boston Beer, Braun, Cadbury-Schweppes, Campbell Brands, Clorox and ConAgra. The company has been affiliated with ACNielsen. BASES is a part of The Nielsen Company, which is also comprised of Claritas, Spectra, ACNielsen Analytic Consulting and HCI.
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