Marketing Management Analytics

Ipsos Marketing Management Analytics, based in East Haven, CT, specializes in providing enterprise-level marketing analytics solutions that enhance decision-making and optimize marketing return on investment. With a strong focus on unified marketing measurement and innovative methodologies, the company collaborates with clients across diverse industries to translate complex data into actionable business insights.

Recognized as a leader in both the Forrester Wave and Gartner Magic Quadrant, Ipsos MMA employs a holistic approach to marketing measurement, offering services like marketing mix modeling, agile attribution, and pricing analytics. Their commitment to empowering cross-functional teams allows businesses to connect various datasets, forecast outcomes accurately, and drive profitable growth through informed marketing strategies.

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