Local Yokel Media

According to a Roper Starch study, local ads are noticed 61 percent more than national ads in the same publication. Media Networks offers targeted advertising in more than 30 national magazines. Through relationships with publishers, MNI has developed a system that allows marketers to advertise in subscriber copies of magazines, including Business Week, Esquire, Newsweek and Time on a targeted, zip-code specific basis in more than 300 markets nationwide. The company offers marketers a total of seven different magazine packages, MNI Executive, MNI Family, MNI Health & Beauty, MNI Luxury, MNI MenStyle and MNI News. It has relationships with publishers, including Hearst, McGraw-Hill, Hachette Filipacchi and Gruner + Jahr. MNI is a division of Time, a wholly owned subsidiary of Time Warner, a global media and entertainment company. Media Networks is headquartered in Stamford, Conn.

TouchPoint Integrated Communications is a media planning, buying, and optimization agency based in Norwalk, CT, specializing in both direct and brand response advertising solutions. With a mission centered on delivering measurable results through data-driven insights, the agency caters to a diverse clientele, from startups to established brands across various channels, including digital, television, and print. Founded in 2005 by Karen Kluger, TouchPoint combines extensive industry experience with an agile, consumer-focused approach, ensuring clients achieve their advertising goals in an ever-evolving media landscape. Their unique RoundTable Integration practice fosters collaboration among channel leaders to maximize the effectiveness of advertising strategies, regardless of the media utilized. Generated from the website