J D Power & Associates

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Established in 1983, DirayTV is a media buying agency that specializes in developing and managing short-form direct response television advertising campaigns. Located in Wilton, Conn., the firm has managed a number of campaigns, including Snuggie, Bendaroos, Spin Direct s Air Hogs RC line, Topsy Turvy Tomato Planter, Vidalia Chop Wizard, Twin Draft Guard and National Collectors Mint s commemorative coins. DirayTV formulates strategies for its clients advertising needs and uses customized software system to monitor the progress of the campaign. Some of its clients include Merchant Media, National Express, National Collectors Mint, SAS Group and Exceptional Products.