Will Herndon - Coldwell Banker Mason Morse Real Estate

Specialties

Aspen's real estate power couple, Lori and William Small, are redefining the way luxury properties are marketed. Their fresh approach combines 55 years of experience in marketing and real estate, extensive business connections and a distinct global perspective. They offer their clients a tailored experience centered around the uniqueness of mountain resort properties and the people they represent. Their ability to customize and stylize their marketing, as well as strategically position properties in the Aspen marketplace through thoughtful targeting, allows them to streamline the buying and selling process for their clients. By playing to their individual strengths, they have created a dynamic synergy that is inspiring, engaging and rare in Aspen real estate. Lori is the creative mind and marketing genius, honed during the two decades she worked in New York City's fashion industry; while William brings the powerful analytical and investment insight he acquired through his 30 years of experience working with some of the largest institutional investors and corporations in the commercial investment real estate industry, and leading his own investment real estate consulting firm. Positive, friendly and driven, Lori and William live and work by the motto,