Tapad

Tapad Inc. is a leading provider of digital cross-device identity solutions, boasting the most robust global cross-device digital identity graph in the market. The Tapad Graph enables brands to maximize their digital marketing investments by connecting customers and related households across multiple devices, thereby enhancing programmatic targeting, media measurement, attribution, and personalization efforts.

Through partnerships with brands, agencies, and platforms, Tapad facilitates the ingestion of device identifiers, enriching existing data sets and expanding reach to new consumer prospects. Their solutions empower marketers to gain a deeper understanding of the consumer decision journey, enabling customized messaging and improved consumer engagement across various digital touchpoints.

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