Amazing selection of high-quality western wear. Wonderful new location and super attentive staff caution... You'll end up buying more than you expected to... Lol.
Wildfire Mercantile
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Located at River Street Marketplace in Historic Downtown San Juan Capistrano, Wildfire Mercantile is known for offering a diverse selection of upscale Western clothing, accessories, and gifts. The boutique boasts the largest hat collection in Orange County, catering to a range of styles from Western to boho. Iconic brands like Lucchese, Rockmount Ranchwear, and Double D Ranchwear are featured, embodying a timeless Western aesthetic.
With a focus on quality and authenticity, Wildfire Mercantile provides a curated assortment of women's and men's fashions that celebrate the Western spirit. The boutique aims to cater to individuals seeking unique pieces that reflect their personality and passion for Western culture. In addition to clothing and accessories, the store offers thoughtfully curated, one-of-a-kind gifts that resonate with the spirit of independence and loyalty.
Embracing the values of family-owned businesses, Wildfire Mercantile is committed to providing a personalized shopping experience for customers. Visitors can expect to find not only a wide array of hats and boots for the whole family but also a selection of jewelry and accessories that complement the Western-inspired fashion offerings. The boutique's dedication to honoring tradition and offering elevated Western classics sets it apart as a destination for those seeking quality and distinctive Western wear.
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Reviews

This spot has always had a fun and funky vibe. Unique items that totally cross over from very country inspired to not-so. People are nice. Love love the new location and especially the hat man,...

I just discovered this great store in the new SJC Rodeo and they have a hat bar and lots of cowboy hats and boots. They have the cutest children's clothings too!! The owner is so nice and will...

Great service, friendly salesperson. I bought a dress on sale and I love it. I would definitely shop here again, I plan to return and buy some cowboy boots .

IDK anything about women's apparel. So whenever I need to buy a gift for my wife, Mom, or whomever, I go here. Susan has saved my butt more times than Trump's legal team have saved his - no...