Western Growers Center for Innovation &Technology
The Western Growers Center for Innovation & Technology (WGCIT) in Salinas, CA, was established to support the agricultural sector amid increasing challenges such as water scarcity, labor shortages, and evolving crop protection expectations. By fostering collaboration among innovators and entrepreneurs, WGCIT aims to identify industry priorities and facilitate the development and testing of sustainable technological solutions for fresh produce growers across California, Arizona, and Colorado.
WGCIT showcases a variety of innovative startups, including FreshAhead, which leverages software to optimize agricultural operations, and TRIC Robotics, which employs ultraviolet light for pest control. These and other pioneering companies are committed to enhancing productivity and sustainability in farming, ultimately contributing to the goal of feeding a growing global population with fewer resources.
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