Vintage
Hollister Co., commonly known as Hollister or HCo., is a retail brand under Abercrombie & Fitch Co. that specializes in a variety of apparel, accessories, and fragrances, all marketed with a casual coastal lifestyle appeal tailored to teens and young adults. Although the brand's narrative suggests a historical connection to Hollister, California dating back to 1922, it was actually founded in 2000 in Ohio, utilizing a crafted backstory to evoke a sense of adventure and heritage.
Since its debut, Hollister has successfully expanded internationally, establishing its first store in Canada in 2006 and reaching Europe by 2008. The brand is recognized for its distinctive Southern California-inspired aesthetic, reflected in its logos and garment tags that evolve over time, allowing enthusiasts to identify vintage pieces from the contemporary offerings.
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