Vidora Corp

Vidora, now known as mParticle Predictions, specializes in machine learning decisioning focused on consumer data, offering tools and frameworks designed to assist teams in overcoming customer data challenges. Their Cortex platform automates the entire machine learning pipeline, from data wrangling to real-time decision-making, enabling businesses to enhance user conversions across various channels.

With a strong emphasis on integration, Cortex seamlessly connects with existing data infrastructures and workflows, allowing for the ingestion of diverse data sources. The platform provides advanced consumer modeling techniques, such as prescriptive uplift modeling and real-time behavioral analysis, empowering organizations to transform predictions into actionable business decisions.

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