Umbrella Entertainment Group

Umbrella Food Systems, based in Santa Barbara, CA, is a recognized leader in air show entertainment, offering a wide range of services to both military and civilian clients. With over 40 years of experience and having organized 1,500 air shows across 47 states and four Canadian provinces, they provide full event production, VIP experiences, concessions operations, merchandise sales, sponsorships, social media engagement, public relations, and marketing and advertising services. Their professional team ensures top-tier hospitality, high-quality entertainment, and effective communication with local and national media, making them a trusted partner in the air show industry.

Umbrella Food Systems is known for their significant local economic impact, with an average of $12 million generated in tourism economic impact. They have the largest assortment of officially licensed USAF Thunderbirds and USN Blue Angels merchandise, and their in-house management handles all aspects of marketing and advertising, including social media, traditional media, podcasts, and print. With a proven track record and a commitment to excellence, Umbrella Food Systems is the go-to choice for air show entertainment and production.

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