Ulta Beauty

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(148)

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1855 41st Ave Ste E10
Capitola, CA 95010
Ulta Beauty is the US' largest beauty retailer for cosmetics, fragrance, body, skin & hair care products. Shop over 500 brands including Tarte, Fenty, Redken, Benefit, CHANEL, Clinique, & MAC and affordable picks like Ulta Beauty Collection, NYX, & ELF. Plus, exclusives Live Tinted, Wyn Beauty, Noyz, Polite Society, & Orebella. Shop in store for expert advice from our beauty advisors. In a rush? Get your order quick & easy with store pick-up & same day delivery options. Visit our website to learn more about in-store events & product launches! The Salon at Ulta Beauty offers hair, skin, makeup, ear piercing & Benefit Brow Bar services. Book an appointment for a haircut, hair color, brow wax & tint, lash lift, makeup application & more.

Reviews

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3.0148 reviews
Meowmid M.
6/25/2025

Dear Tisha, rating 1 stars is so weird! She forgot to mention that she called the one of the employees autistic so ya no wonder why they had to stand on monkey business!! Tisha V used autistic as...

Photo of Chelsea F.
Chelsea F.
10/6/2025

Just wanted to give a shout out to Zoe at the Capitola, CA store. She was the only one in the store who truly helped me. I was wandering aimlessly and asked someone a couple questions who...

Kylie O.
10/4/2025

If I could give this specific store a 0 or even a negative star I would. The incompetence of the women working the register is incomparable. I was astonished at the way they were speaking to me...

Photo of Bethany K.
Bethany K.
8/19/2025

Great makeup artists, knowledgeable and friendly. I would love every store to be this helpful.

Lucy R.
9/17/2025

I went to the store at 7:02 Date 9/17/25 and no one attended me. The service of the girls who work there is very bad. There were two people who needed help and instead of attending them,...

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