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Cherokee markets, licenses and manages their own Cherokee, Sideout, Carole Little, Chorus Line, Saint Tropez West and All That Jazz brands. The company represents several other brands including House Beautiful, Latina, Hot Kiss, Juan Carlos and Norma Kamali in various consumer product categories, such as apparel, home, food, fashion accessories and footwear and recreational products. Brands the Company owns and represent generate over $4 billion in annual retail sales worldwide. The company s principal focus is global retail direct licensing. The Company has partnered with several of the best known retailers in the world including Target, Tesco, TJX Companies, Carrefour and Pick n Pay in providing consumers with well understood brands, making them available on an exclusive basis with these retailers within specific geographic areas. The company is headquartered in Van Nuys, Calif.