The Water Cooler

Americhip designs and produces products that influence the decision making process at the critical point of sale. Its products help customers achieve their goals by breaking through advertising clutter, grabbing customers attention and delivering a valuable and measurable return on investment by incorporating its value-added audio, visual and dimensional technologies into standard marketing campaigns. Americhip works in key product categories such as print, magazine inserts, packaging, point of purchase merchandising, point of purchase signage and premiums. The company s programs have yielded significant results, including 100 percent stopping power, 100 percent brand recall, 90 percent pass along, the highest scoring ad in 30 years and 50 percent increases in response rates. Americhip is in Torrance, Calif.