The Ritual

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787 Higuera St
San Luis Obispo, CA 93401

The Ritual in San Luis Obispo, CA, offers a unique blend of men's clothing and barber services. Customers can browse through a curated selection of Pendleton button-ups, Western shirts, jackets, graphic tees, and Hawaiian shirts.

Additionally, The Ritual provides grooming products such as beard/mustache care items, shave essentials, combs, and fragrances. Accessorize your look with gifts, wallets, knives, socks, and flasks available in-store.

Not just a clothing and grooming destination, The Ritual also houses a variety of hats, shoes, and exclusive Ritual merchandise. This establishment caters to individuals looking for a distinctive style and quality products in a welcoming environment.

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Reviews

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4.5142 reviews
Kevin K.
8/19/2025

After popping in for a walk-in cut, I was promptly seated with Zach. My man gave me a terrific haircut and beard trim, with careful attention to detail and skill reflecting many years at the...

Angel V.
11/6/2025

I've never written a review but they destroyed my hair. I asked for a taper yesterday and a little bit off the top. Most of my hair is now gone and it is genuinely such a terrible cut. 37$ + tip...

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Myra A.
11/1/2024

My son has very coarse thick Asian hair so he has a difficult time finding a right barber. So when I made the appointment, I mentioned my son's hair "situation ". I came down for Parent Weekend...

Nicholas L.
10/4/2025

Beyond satisfied. Thank you, Jamie, for helping me get it right. I was offered a discount for booking the wrong cut--I turned it down!

Photo of Matt A.
Matt A.
7/7/2025

A cool men's shop featuring a barber in the rear of the store. I liked listening to the 'work talk' as I had the luxury shave. They refreshed the hot towels once they cooled off, which is fantastic.

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