The Magazine

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920 Larkin St
San Francisco, CA 94109

The Magazine SF is a specialty retailer located in the heart of San Francisco, offering a diverse selection of back-date magazines, ephemera, and erotica. Since its establishment in 1973, the shop has evolved into a haven for readers, collectors, and enthusiasts of print media, providing a wide range of old and current materials. With a vast inventory of popular titles and a variety of adult materials, The Magazine SF caters to a diverse clientele, including locals, tourists, media professionals, and collectors.

Over the years, the shop has thrived and expanded, moving to its current location in a charming old shopfront on Larkin Street. The building houses an extensive collection of material dating back to the turn of the 20th century, including magazines like Vogue, Life, and Sports Illustrated, as well as ephemera such as theatrical programs, travel brochures, and collectible personalities. With its unapologetic enthusiasm for fans and collectors of every hue, The Magazine SF is a treasure trove for those seeking unique and rare publications.

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Reviews

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4.539 reviews
Photo of Matt Z.
Matt Z.
3/15/2022

Love love love this shop. They've got a wide variety of older magazines and books, but I visit for the vintage gay magazines (70s - 90s). Folks that run the shop are super helpful if you're...

Photo of Bob K.
Bob K.
11/22/2024

Is there anything left of the old store people? Trent? Martin? I have a donation 510-817-4012

SF J.
3/23/2023

Don't know if this is true but it's reported on sfgate.com that The Magazine has closed: The Magazine representatives told SFGATE the store officially closed its doors Thursday, March 9....

Photo of Hannah M.
Hannah M.
2/14/2019

This place has existed for 40 years but the location they're currently stationed at, a little less. It's a wonderful archival alcove of ephemera, articles, portraits and interesting eclectic...

Photo of Justin N.
Justin N.
1/27/2010

What an amazing little shop, awkwardly placed on the edge of the TL about a block away from the strip joints. This wonderful little store carries an astonishing assortment of print media, just...

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