The Fresh Market

"So happy that this is here! My kid has moved to Santa Barbara so I now visit the area as often as I can. Instead of taking a cooler from home ...I stop in here to stock my hotel room with snacks..."

"This business is a tortilla factory dating back to 1946. I bought some of their tortillas from the market. However, they were stuck together. I called La Tolteca and spoke with the owner Luis. He..."

"Owner is kind and knowledgeable, and there is a great variety of Indian items not found in many places in SB. Ingredients are of high quality and reasonable price. highly recommend this hidden gem."