The Foundry

Max Muscle Nutrition, established in 1991, is the premier franchise specializing in nutrition and supplementation. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel, and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry. The fitness industry is growing very rapidly and Max Muscle enjoys a premium position within the specialty end of the market. The sports nutrition market is a $22 billion dollar industry that, prior to Max Muscle, was without a nationally organized specialty franchise system to support it. Max Muscle is the original and only national franchise for this exclusive market. Currently, Max Muscle locations nationwide (visit MaxMuscle.com to find a store near you). Max Muscle began its nationwide expansion in 2004 and has recently added many new store locations and has added a larger regional franchise offering to qualified, business oriented individuals. Max Muscle has created a new brand image along with a dynamic new store design to give customers a truly one of a kind in-store experience. Founded by athletes committed to living a healthy lifestyle that exercise and nutrition provides, Max Muscle manufactures a high quality line of sports nutrition products - all made in the U.S.A. - and custom athletic apparel that has remained popular for more than a decade. Max Muscle Nutrition wants to help you get fit and healthy for life! Get educated, not sold!

GNC aims to inspire people to live well. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge, efficacious ingredients and products they deserve.