The Color Effect

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Berkeley, CA 94705

History

Beginning in1974 as an entrepreneur painting homes in my neighborhood, I was hired by a high-end painting company. I moved from being a crew member to managing the growing firm alongside the owner of the company. I brought my long time managerial skills in & was a working foreperson for 10 years before I left to branch out on my own as a small artisan housepainter & color consultant. Hands-on during the years when oil based painting was still in fashion as a skilled trade, I learned to apply glazed finishes & all things involved in providing excellent finishes to any painted surface. As oil based products began to transition into the now more stable, safer & long lasting water-based finishes, I integrated the newer products into my knowledge base to provide sound & aesthetically beautiful finishes to customers. When strictly providing color advice, I have an innate understanding of the challenges of paint color & lighting - key to any successful project.

Specialties

Primarily color consulting for both interior and exterior residences and small businesses.

Reviews

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5.06 reviews
Nathan M.
5/22/2014

Joey is fantastic! From the first time I met her during a complimentary color consultation at a local paint shop, I was impressed by her knowledge, approach and attention to details. I had...

Photo of Cathryn S.
Cathryn S.
2/8/2011

Joey has been our color consultant, first and foremost, and then painter for approximately 10 years and for three houses. She is and expert in this field. We have consulted with Joey on all our...

S M.
8/23/2012

Joey has done interior painting on my house (in Oakland, CA) in the past and once again painted the entire interior between tenants. She helped with color choices and was able to mobilize a...

Gwen W.
6/29/2018

Joey is the best! Joey is working on a number of projects in my house, including color consultation, painting, and other miscellaneous design jobs. She is highly knowledgeable in these areas and,...

leeann a.
2/18/2011

Joey has helped me with color choices a couple of times. Both times she was very helpful and I've been really happy with the color choices. The second time I worked with her I was having some...

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