The Branding Iron Restaurant

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640 W 16th St
Merced, CA 95340
Our neon sign has been designated a Historical Landmark. Almost seventy years later, it is still glowing nightly. Take a step back in time when you walk into our saloon style bar & old-timey cowboy-esque dining room, equipped with over two-hundred local dairymen brands all throughout the building. If you need something more private for a larger group or private party, we have two separate banquet rooms you can ask about booking. As a long standing local favorite since 1952, you will not regret stopping in to let us serve you.

Reviews

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4.542 reviews
6 L.
8/27/2025

Lunch was great. Lots of Mexican food and delicious. Service was spot on and it remains the Branding Iron ambiance!!!

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Nu H.
9/20/2025

We were in town for two days and had breakfast this spot. We were confused about being at the wrong place cause the restaurant didn't appear like a Mexican restaurant and had a different name on...

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Dan C.
9/17/2025

This is an old Merced staple and my family has dined here for over 60 years. The change in ownership over the years (and again recently) gave us some trepidation, but those fears were unfounded!...

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Dominic D.
9/14/2025

This place was super cool! We visited on a road trip and it was uniquely decorated, with comfortable seating. The staff was friendly (and happy - they'd sing while they worked, which we loved) and...

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Daisy C.
9/29/2025

La finca has yummy Mexican food and your delicious steakhouse staples. Whatever you order here you can't go wrong. The prices are fair and the portions are huge. There is plenty of seating, indoor...

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