Southern CA Broadcasters Association
The Southern California Broadcasters Association (SCBA) is dedicated to enhancing the market share and results for advertisers in Southern California, focusing on major markets such as Los Angeles and San Diego. Through a range of services including market research, industry publications, and consultative account management, SCBA supports its members in navigating the broadcasting landscape.
Under the leadership of President Miles Sexton, the SCBA offers various resources such as white papers, quarterly guidance reports, and digital information series to foster growth and innovation among broadcasting professionals. Additionally, the association provides career opportunities and member station information to enhance collaboration within the industry.
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