Sonoma Tourism Improvement District

The Sonoma Tourism Improvement District in Sonoma, CA was established to enhance the city's marketing efforts and increase occupancy and room revenues at lodging properties. Through a 2% assessment on overnight stays, the district funds marketing initiatives to attract visitors, support local businesses, and promote special events.

Partnered with the Sonoma Valley Visitors Bureau, the district focuses on attracting Bay Area residents and visitors during non-peak months and increasing midweek group business. The Special Event Grant Program provides funding for local events that drive overnight room stays, with a preference for off-season events from November through April.

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