Sierra's Fly & Tackle

Amazing store It is a friendly store that is centered around serving the customer. They are super knowledgeable about all the fishing holes in the area. They always go out of their way to make...

We absolutely loved this place. We were visiting from out of town for a week with my family and decided to try some trout fishing at Lake Almanor. What a gem. Mark was a database of knowledge,...

I'm a fishing novice who regularly strikes out on my fishing trips. I really, really wanted to catch some fish with my kids. I received personalized info, including location, line setup and bait....

Thanks for providing knowledge, help and gear!! My son is a novice and you did a great job of helping him "dip his toes" into a new sport.

Great service and selection also very knowledgeable conditions and advice on what's working , lake Almanor and other local spots