Shop Surf

Midtown Surf Shops, established along California's Central Coast in 2018, operates three locations in Santa Cruz, Capitola, and Carmel-By-The-Sea. They offer a diverse selection of surf and fashion apparel from both international and boutique brands, including their own Midtown line.

The store aims to provide customers with an enjoyable shopping experience, whether in-store or online, and prides itself on its knowledgeable and friendly staff who are ready to assist with recommendations on surf gear and fashion. Midtown Surf Shops also offers rentals for surfboards, bodyboards, skimboards, and wetsuits at each retail location.

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