San Francisco Diamond & Jewelry Buyers

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868 Brannan St
San Francisco, CA 94103
The first jeweler to arrive in the SOMA district, Jesse James has been earning his reputation as the San Francisco Bay Area's most trusted diamond importer & manufacturer since 1972.

Reviews

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5.0236 reviews
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Amy A.
5/5/2025

So pleased with my entire experience with SF Diamond & Jewelry Buyers, from start to finish! Norman is so patient, personable, and knowledgable - I learned so much from him during our short...

Aria N.
8/29/2025

Norman was courteous, professional, and transparent about the valuation process. His assays and valuation were thorough and he took his time conducting his evaluation which inspires confidence.​

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Peter R.
10/25/2024

Jessica was very knowledgable and kind. I appreciate the good service and quick payment. I would highly recommend this business.

Webster P.
4/30/2025

Norman is very smart and knowledgeable about the gold business he helped me a few times and the experience pleasant and secure. I would recommend making an appointment before you go.

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Leo Dean M.
3/2/2024

Great service Charming person... Got a fair price for my item. Would definitely come.back.and like to refer to friends as well

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