ROOTS the Beauty Underground

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384 Forest Ave Ste 9
Laguna Beach, CA 92651
+1 (949) 424-4266
https://rootsbeauty.com

ROOTS the Beauty Underground in Laguna Beach, CA, offers a holistic approach to beauty and self-care, featuring a comprehensive selection of organic hair services and clean beauty products. The store prides itself on providing a sanctuary for wellness enthusiasts, showcasing a diverse range of brands committed to sustainable and clean beauty practices.

Customers can explore an extensive array of products, including hair care, skincare, makeup, and wellness supplements, with options tailored to meet various lifestyles and preferences. Additionally, ROOTS is dedicated to creating memorable experiences, offering private makeup events and wedding services to ensure each client's unique vision is brought to life.

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Reviews

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4.580 reviews
Photo of Roselia G.
Roselia G.
8/7/2025

Theeee best beauty shop in Orange County! The owner Laura is so friendly, attentive and she remembers everyone, even if it's been years since your last visit! You will only find the best products...

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Photo of Vijaya S.
Vijaya S.
10/15/2024

I bought an Alima pure foundation powder at Roots, and the coverage was no where near what the Bare Minerals powder I had used for years. They refused to take it back, saying the manufacturer...

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Photo of Susan J.
Susan J.
6/10/2025

This gem is life changing. Everything is not only completely non toxic, but fully nourishing for a healthy body: mascara that conditions your lashes, nail polish that feeds the nail, lip balm that...

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Photo of G G.
G G.
3/7/2024

I have been going to ROOTS for YEARS! It's honestly my favorite store ever. I buy all of my skin care and makeup from here. I fully trust Laura with all of her beauty recommendations and I always...

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Hollie T.
4/2/2025

I'm so excited that I found Roots! I've been a happy client for a few years now. I slowly switched my old makeup and skincare for clean, healthy and nourishing products. At first it was a little...

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