River/Front Garage (Lot 10)

The Downtown Association of Santa Cruz is dedicated to enhancing the experience of visitors and residents in the vibrant heart of downtown. Through a variety of events and initiatives, the organization promotes local businesses, community engagement, and a diverse range of activities for all ages.

With offerings ranging from seasonal festivals and markets to the support of local artists and businesses, the Downtown Association fosters a lively atmosphere where individuals can shop, eat, and play. Their commitment to community well-being is evident in their partnerships with local non-profits and efforts to create an inclusive space for everyone.

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