Bobs R.
7/28/2025
Great service. Would definitely go again. The ice cream (food) was a solid 8/10. I wish the mango had a little bit more flavor, but thats my personal preference. Ambiance was chill, nothing...
Rita's Italian Ice & Frozen Custard
$$
Open
(440)
Photos
649 W Imperial Hwy Ste J
Brea, CA 92821
Rita's Italian Ice & Frozen Custard in Brea, CA offers a delightful selection of frozen treats, including their signature Italian ice and custard. The establishment emphasizes community engagement through fundraisers and the promotion of their loyalty app, allowing customers to earn rewards with each visit.
As part of the Rita's experience, fans can enjoy a variety of flavors and take part in community initiatives. The brand also maintains an active social media presence, encouraging customers to share their enjoyment of Rita's treats.
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Reviews
4.5440 reviews
Mariana Y.
7/20/2025
I didn't care for the frozen ice, doesn't compare to Joes Italian ice because the taste was minimal and faded quickly unlike joes Italian ice. However their soft serve was so delicious very smooth...
Penelope P.
6/21/2025
To think I have been driving out further to stand in a long (sometimes hostile) line to get my Italian ice and/or custard is insane now that we realized Rita's is just over our hill! The ambiance...
Alison O.
8/31/2025
Never had Italian ice and custard before - first time. Arrived about an hour before closing and there was a short line out the door. Menu was confusing as there's so many flavors to pick from! I...
Marc L.
8/10/2025
A little bit of a PSA. Wifey and I seem to visit on the hottest of days and to say the least we are not the only ones. So here's what we learned. A Gelati = combination of Ice and Soft...
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