Red Rooster(R) Sales
Red Rooster Sales, based in Firebaugh, CA, is a vertically integrated grower, packer, and shipper of fresh market tomatoes, exclusively marketing the production of the Seasholtz family’s farming operations established nearly 50 years ago in the Central San Joaquin Valley. The company operates a plant in Firebaugh where tomatoes are efficiently washed, packed, and shipped, ensuring high-quality standards certified annually by USDA.
Led by Tom Frudden, the marketing staff at Red Rooster Sales brings extensive experience from decades in the tomato business. The company's tomato growing operations span across Fresno, Merced, San Benito, and Santa Clara Counties, reflecting a commitment to quality and sustainability in tomato production.
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