Real Guitars

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15 Lafayette St
San Francisco, CA 94103

Real Guitars, established in 1986, is San Francisco's oldest guitar shop, renowned for its extensive selection of used and vintage instruments. The shop, managed by Chris Cobb and Ben Levin, has become a haven for discerning musicians, boasting an impressive clientele that includes legendary artists such as Jerry Garcia and Kurt Cobain.

With a focus on guitars, amplifiers, and unique stringed instruments, Real Guitars has built a reputation for exceptional customer service and a commitment to quality. The store also offers instrument repairs, including setups and pickup installations, catering to the needs of guitarists throughout the Bay Area.

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Reviews

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4.583 reviews
Joseph G.
7/30/2025

When I close my eyes and imagine the perfect guitar shop, I see Real Guitars. Dark, cramped, and smelling of vintage instruments. Converted hifi amps and weird combos, rare pedals and a workshop...

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Brendan m.
2/28/2025

Coolest guitar shop in SF. Super friendly staff, had a new pickup installed. $80 out the door. Great work, great experience!

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Jorge L.
3/25/2024

I took my guitar to get pickups replaced. I was quoted one price but was charged higher than the original quote. The fix was mediocre, nothing special and really don't recommend them again. I go...

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Oliver C.
1/8/2024

I've known Real Guitar for many years. A well known guitar repair shop used to rent out the back and I would go there for repairs. According to a YouTube channel, this is the oldest guitar shop in...

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David S.
12/21/2023

I needed strings...I could get here faster than any other shop in town...so I took a short venture. It is an OG kinda shop. Friendly folk who just nod when you walk in. You can pick up almost...

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